The Sound: About Fairway Mortgage of Asheville

Fairway Mortgage of Asheville is an independent mortgage broker dedicated to providing great rates, unparalleled customer service, and a team committed to finding the right mortgage solution for each and every client . While they’ve always provided their clients with excellent service and products, they did not have much of a digital presence in a competitive mortgage market.

Louder Than Digital was able to successfully partner with the Asheville Fairway Mortgage Team to increase their total digital leads from nearly non-existent to 25% of their entire pipeline! Additionally, the Louder team was able to increase Reverse Mortgage leads driven online by over 500% by leveraging an advanced digital and content marketing strategy.

Soundcheck: A Limited Digital Presence

The Asheville Fairway Mortgage office had the knowledge and the people to meet the mortgage lending needs in their area, but they had a limited digital presence.

Turn Up the Volume: Building A Digital Brand

Screenshots from the new Fairway website with a contact form, blog entries, and image of the team.

Louder Than Digital was engaged to design an optimized digital strategy to grow Fairway Mortgage of Asheville’s leads, loans, and revenue from online channels.

Louder helped the Asheville Fairway Mortgage Team by:

  • Building an updated website designed to increase conversions through a frictionless user experience
  • Implementing highly targeted search, display, and social ads to entice qualified leads to engage
  • Creating professional quality content, including educational mortgage videos featuring Fairway experts and Customer Testimonials 
  • Regularly monitoring industry marketing trends and targeted consumer analytics

Get Louder: Digital Optimization

Fairway Mortgage of Asheville saw a need to increase their lead volume and revenue from digital channels. The branch had set a goal to increase qualified leads coming in from search, social, and display ads that resulted in new loans, but just didn’t have the resources or tools to do it internally. By partnering with Louder, Fairway Asheville was able to develop digital channels for increased touch points with leads that resulted in:

  • Over 4,000 users to the site from digital channels
  • 500%+ growth in digital marketing driven qualified leads for reverse mortgages
  • Longer, more meaningful interactions with website, blog, and video content